"Marketing Budget is Not Just An Expense But An Investment For Tomorrow"

Nino Ads - Marketing begins and ends with the consumer from determining consumer needs to providing customer satisfaction.

Nino Ads is a Marketing Consultant providing integrated Advertising, Marketing and Digital services across the globe. We are one stop powerhouse of entire Advertising and Communication requirements, which comprise of Digital Marketing, ATL & BTL, Media management, Public Relations and Corporate communications. We are passionate about developing and building brands, delivering enlightened and innovative Advertising, Marketing and Communications solutions.

The Modern Marketing Concepts Are:

• Learning and comprehending the wants/needs of the consumer through online interaction.
• Creating products that meet the needs of the target consumer.
• Leading the competition in customer satisfaction.
• Making sure, a business' efforts make a profit for the organization.

Modern marketing is about customer experience at every touchpoint, building relationships with customers, adapting continuously the new digital landscapes, and marketing across multiple channels to reach different consumers. Modern marketing is personal.

Digital marketing Consultancies can help you rise steeply the ROI of your marketing campaign without having to spend tons of money or time to assemble an in-house team.

Here, we’ll talk about what a marketing Consultancies do — specifically, what services you can expect them to handle for you with a detailed description of each one.

How to Run a Marketing Campaign

Here’s a general list of what goes into a marketing campaign:

Understand your customer’s behavior

Before running a successful marketing campaign, you need to have deep insight into your customer’s behavior. Most marketing messages end up sounding generic because most companies don’t take the time to fully understand their customers and the stories behind their problems.

Create processes

Scaling anything requires proper documentation of systems, processes, and workflows that go into completing a specific task. That means having a structured system to follow when you create a blog post, run a PR campaign, run social media promotions or paid ads, and so forth.

Gather the right tools

Inbound marketing campaigns require a variety of tools from start to finish. For example, you might need marketing tools, analytics tools, communication tools, and more. These tools help accomplish your key tasks and hit your goals more efficiently.

Be consistent

One of the most important skills when it comes to inbound marketing is patience. Typically, noticeable results only come in after several months. Some of the most successful companies have been consistently putting in effort over the course of many years:

Produce high quality content

It’s easy to write random blog posts, but can you write quality content that your target audience loves and needs to read? That’s what separates decent blogs from truly great ones.

Pull from past experience

Lastly, you should make sure that you have experience designing and running some portion of inbound marketing campaigns.

Hitting all these points takes time. It’s not easy to publish high-quality content consistently or document rock-solid processes that keep your systems on track.

Unless you’re committed to learning everything you need to know, hiring an Consultancy is a great way to avoid the cost (of time and money, not to mention sleepless nights!) involved with getting yourself and your team up to speed. Rather than getting sidetracked with the marketing of your brand, you could be spending all this time on other important things you have to do in business (like closing deals or getting investors).

If you hire a digital marketing agency, you’ll get a team of experts who work for you every single month so you won’t have to worry about assembling your own team. In fact, you’ll have more people working for you to get results, which will help accelerate your results.

However, the downside is that you won’t be able to oversee every tiny detail of what the Consultancy does for your company on a day-to-day basis. Because of that, there is a risk that the relationship won’t work out, which is why it’s important to choose an Consultancy that also vets you as a client to ensure that the relationship will be a successful one.

Since entrepreneurs tend to crave control, this might be be more difficult than it sounds for some people!
Some people might think the expense is a downside; however, it can often be more expensive to hire and train a team in-house to fill necessary roles.

Digital Marketing Consultancy Services

• Website Development
• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Online Advertising
• Mobile Application

Website Development:

We are experts in creating stunning Responsive design with unified strategy & tactics across all devices. Through Nino Ads, you can achieve faster web pages, low bounce rates, improved SEO and easier web analytics. Responsive design enhance user’s online & offline browsing experiences. Save time and cost on site management. Search engine friendly technique towards designing and content placement

Search Engine Opitimization - SEO

SEO has become widely adopted as an online marketing strategy because of its effectiveness. We will help you in achieving the high keyword ranking on search engines by adopting the latest techniques in SEO Regular website optimization providing business visibility, branding, web traffic, high ROI, credibility, and insight into customer behaviour. Regular optimizing technique in both off page and on page will lead to stay on topmost among your competitors. Our expert team will provide you the list of top and business related core keywords that has more search volume from your client. Getting your article to rank high in search is not just about building “brand awareness” or getting more page views. Because 72% of people turn to Google when they first realize that they have a problem, it’s important to leverage SEO to present the right type of content to the right people at the right time in their buyer’s journey.

Digital marketing Consultancies can do any or all of the following to help boost your SEO:

Infrastructure analysis.

Your website’s infrastructure is what provides information to search engines about what they’re looking for when crawling a site. There are various technical requirements when it comes to your site’s infrastructure that you need to follow to get the best possible rank.

Link profile audit.

SEO audits help you understand where your backlinks are coming from and which types of sites are most likely to link to your content. This way, you can improve the quality of your links and double down on links that perform well.

UX evaluation.

A surprisingly overlooked SEO factor is a UX evaluation. Search engines have lately been emphasizing site user experience when it comes to prioritizing rankings, so it’s important to have a good layout so that customers can easily perform the desired actions.

SEO campaign management.

Running an effective SEO campaign is not just about getting backlinks or stuffing keywords into your post. It’s about creating content that your target audience finds useful, and helps them move down your funnel.

Search Engine Marketing – PPC (Pay Per Click)

Our expertise PPC strategies will position your website on the SERPs with the lowest possible bidding and to the relevant target audience. A multi-layered approach in AdWords will be undertaken to test and ensure full coverage across the networks and targeting varied audiences and platforms will propel the brand exposure. Impression, click, and conversion data for each keyword will be used to channel the SEO strategy and content marketing efforts.

Search Engine Marketing - SEM

With a combined strategy of SEO and PPC, our team of experts will ensure that you are always ahead of the competition by being listed on the top of the SERPs, acquiring relevant traffic hence leading to higher conversions rates and click through rates.

• Our expert team in Google AdWords and Analytics, will combine & optimize your paid search, in order to achieve the goal of your online marketing Strategy within the Marketing budget.
• With real time analytics in place, we will be using the data to identify more customer bases, streamline and improve the effectiveness of the marketing strategy and identify keywords that are beneficial to your business specifically.
• With our data-backed reporting, you will be equipped to make your website to optimal level by adding relevant products and services. In addition, it will bring you greater quality prospects, and in this manner increasing more customers in the near future.

Search Engine Marketing Retargeting & Remarketing

• With the help of the data, ads will be re-targeted and geo targeted to specific audiences who have previously shown interest or actively browsed your website, hence reducing cart abandonment rates and propelling the sales.
• Re-targeting not only increases conversions, but also increases brand awareness among your customer base as well as sets apart you from your competition.

Social Media Marketing

Facebook Marketing

Facebook’s targeting features combined with their massive user base make it a fantastic platform for virtually any business to see ROI.

You can target by gender, education level, income, location, interests, status updates, and even major life events. Facebook ads can be even more powerful than other forms of targeted advertising because of the amount of data Facebook has to pull from.

Calculating your Facebook advertising ROI is more straightforward compared to calculating ROI for many other marketing strategies.

Facebook has its own built-in conversion tracking that tells you exactly how many people clicked on your ad, visited your landing page, and signed up for your free content.

For example, you can gauge your number of conversions, your cost per conversion, your total reach, and more:

Through us, you can achieve

• A targeted set of audience who has an acquired interest in your business through Facebook Ads
• Specific Corporate branding for each brand, products & services
• Engage acquired audience with varied content, contests & campaigns
• Generate traffic to your websites with engaging content, campaigns and Facebook ads
• Create Facebook campaign objective that directly achieve your goal.

Instagram Marketing

Instagram, with its 1 billion monthly active users, has become a great marketing platform for businesses today. With its growth targeting, detailed analytics, promotional tactics and marketing tools, Instagram is definitely a great arsenal in your digital marketing tool kit. Having a strong and consistent Instagram presence builds brand awareness and creates lasting relationships, which result in long-term organic growth. It is essential to have a presence, but not just any presence, your brand needs to stand out.

Our key promotion practices includes:

• Building an engaged community of loyalists
• Boosting brand awareness with influential marketing
• engaging photo and video updates
• Relevant Hashtag strategy
• Interacting with targeted Audience and followers to build brand trust
• Driving traffic & direct sales by integrating Instagram shopping capabilities
• Running advertising for targeted audience with demographics relevant to your brand

Twitter Marketing

Twitter is still a large and highly influential platform for reaching almost any type of audience.

Through us you can achieve:

• Twitter bio optimization
• Regular tweeting & interconnecting Facebook updates
• Listening (effective strategy) on Twitter for brand mentions, Track hashtags & much more
• Broadcast Live from interesting events, New product/service launch, Interviews, an inside look at your business
• Exclusive Hashtag campaigns for contest promotion
• Identifying & building influencer relationship
• Direct interaction with your customers

LinkedIn Marketing

Whether you want to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn can connect your brand with more than 450 million professionals across the globe..

Through us, you can get to:

• Showcase your workplace credentials
• exhibit your workplace
• Popularizing & Strategizing content
• Enhanced network connection
• Leveraging group discussions
• B2B networking
• Optimizing career tabs

YouTube Marketing

One third of all online activity is spent watching videos, and YouTube has more than a billion active users. The platform is so expansive that it can be accessed in 76 different languages, accounting for 95% of the world’s population. When it comes to marketing yourself on YouTube, there is really only one golden rule “Volume wins with great content quality at perfect timing”

Through us, you can achieve:

• Unique video content creation
• Build an engaged community
• Targeted YouTube ads to relevant customers to propel brand awareness & to educate audience.

Conclusion

Digital marketing Consultancies offer a wide variety of services. You can get SEO help so you skyrocket your rankings in search, get paid traffic support so that you don’t waste money trying things that don’t work, or practically anything else when it comes to marketing.

The main thing to look out for when hiring a digital marketing Consultancy is how much they focus on ROI and how they measure it. At the end of the day, that’s all that matters when running a business.