“Your most unhappy customers are your greatest source of learning.”
--Bill Gates
“Content marketing is more than a buzzword.
It is the hottest trend in marketing because it is
the biggest gap between what buyers want and brands produce.”
--Michael Brenner
“Marketing is telling the world you’re a rock star.
Content Marketing is showing the world you are one.”
--Robert Rose
“Advertising brings in customers, but
word-of-mouth brings in the best customers.”
--Jonah Berger
“Social media is about sociology and psychology more than technology.”
--Bria koonn Solis
“Successful companies in social media function more like
entertainment companies, publishers, or party planners than as
traditional advertisers.”
--Erik Qualman
“Build it, and they will come” only works in the movies.
Social Media is a “build it, nurture it, engage them and they may come and stay.”
--Seth Godin
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”