“Your most unhappy customers are your greatest source of learning.”

“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”

“Advertising brings in customers, but word-of-mouth brings in the best customers.”

“Social media is about sociology and psychology more than technology.”

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.”

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.”

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”